Joli Jardin is owned by Becca Coleman and Erin Leonard. The flower farm began in 2016 on Signal Mountain, Tennessee and began by selling wholesale to florists in the Chattanooga area. In 2018, the Blumenwagen was acquired and began it’s transformation into becoming Chattanooga’s first flower truck. When the 2019 flower season came around, Becca and Erin began pop-up shops in the Blumenwagen selling pre-made and make-your-own bouquets. The first pop-up shop was in March of 2019 at The Mad Priest.